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The
43rd
Mid Winter Sale
January 31, 2012, Berryville, Virginia - Professional Auction Services,
Inc. concluded its first Online Auction on January 26, 2012. The
bidding on horses closed over three evening sessions.
The auction generated interest from around the country. The auction
attracted 360 registered bidders. Sixty-Three horses were sold to
buyers from 19 states and Canada, from California to Florida. Consignors
came from 25 states ranging from Washington to Arizona to Florida
to Maine.
Horses that did not sell during the auction are available in a Second
Chance offering on professionalauction.com. Sellers have provided
a price that they will accept and buyers will be able to click on
the “Make an Offer” button and submit an offer for that
horse. The Second Chance is available through February 17.
“The results of our first online only auction exceeded our
expectations. The response was great,” said Tim Jennings, Director
of Marketing for Professional Auction Services, Inc. “We believe
that the online auctions are a viable marketing option for the horse
industry.”
Online auctions can become one of the most cost effective accelerated
marketing tools available to the horse industry. Sellers can prepare
and sell from home and offer their horses to a world-wide market.
Buyers will have the opportunity to shop for horses from their computer
or smart phone.
Sellers at PAS online auctions are required to provide more information
than any other online site where horses are offered for sale. Buyers
can arrange to visit sellers and examine horses in person arrange
for pre-purchase veterinary examinations.
“We learned a lot from the first auction,” said Jennings.
“Quality photos and videos are crucial.” The firm provides
articles on taking good photographs and videos of horses. Digital
Horse Services will edit video footage for online auction entries
for $59 per video.
Entries for the next online auction from Professional Auction Services
open February 10th and the entry deadline is March 9th. Bidding
will open on March 23 and will close from March 27 to the March
30.
Professional Auction Services, Inc. has handled sale transactions
for more than 50,000 horses in over 325 horse auctions. PAS, Inc.
has teamed up with EDJE Auctions, a leader in the field of online
livestock auctions, to create a marketplace with the latest in online
auction technology and support. For more information contact Professional
Auction Services, Inc. at 800-240-7900 or visit professionalauction.com.
Facts about the Online Auction
High Selling Horse - $13,500 - Absolutely In Style, a 2008 AQHA
mare by Absolute Investment and AQHA Point earner, purchased by
Bridgett Morrison from Jason Ducharme, Agent.
Huntin The Real Deal - $10,100 – 2007 AQHA gelding by Huntin
For Chocolate, purchased by Karen Ellison from Jason Ducharme.
Pass The Award - $7,500 – a 2000 AQHA Gelding by Zippo Award,
purchased by Shelly Morita, from Steve Heckaman, Agent.
Bailey Farm, LLC, home of One Hot Krymsun, sold 6 of 8 consignments.
Buck Daniel Ranch sold 17 of their 20 consignments.
63 horses were sold.
Day 1 - Average $2,878.33
Day 2 – Percentage sold 51%
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Professional
Auction Services, Inc.
15 First Street, Berryville, VA 22611
Phone (540) 955-5040
Fax (540) 955-0881
1-800-240-7900
info@professionalauction.com
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