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How the
Online Auction Works

2012 PAS ONLINE AUCTIONS - Professional Auction Services, Inc.

How the Online Auction Works

Professional Auction Services, Inc. has teamed up with EDJE Auctions, a leader in the field of online livestock auctions, to produce online auctions. Our auctions will be operated with the latest in online auction technology and support directed by one of the leading show horse auction companies in the world.

Our staff will be available to help sellers and buyers get the information needed to make the transaction as easy and effective as possible.

Selling:

Just like our live auctions, we do the marketing and promotion, handle the paperwork and handle the transaction. The bidding is done completely online during a specified time frame. Your horse(s) stay at home and are presented to potential buyers on their online catalog page. We will guide you in providing the information, photos and videos that will encourage buyers to bid on your horse.

Professional Auction Services, Inc. will promote the online auction through the same proven marketing that has reached nearly 35,000 buyers from around the world for 33 years. In addition to extensive Internet promotion on major equine web sites, we will send emails to our exclusive newsletter list and through email blasts to 150,000 active horse people.

Sellers can enter online using the convenient ONLINE ENTRY FORM that is available at professionalauction.com. Entries can also be made by mail or fax with an entry form downloaded from professionalauction.com or requested from our office. Sellers can post 6 pictures and 2 videos for each horse. Take advantage of articles that are available to help take better photos and videos.

We ask our sellers to provide more information than you will find on any other Internet horse marketing site. In addition to more initial information, Buyers will have time to inspect horses, perform pre-purchase veterinary exams and correspond with Sellers.

There are several options for placing reserves or minimum bids on your horse. Detailed descriptions are available in the entry instructions.
- Will sell to the highest bidder.
- Sell at or above a Minimum Starting Bid.
- Sell with an undisclosed Minimum Price.
- Sell Subject to Seller Confirmation.

PAS Online Auctions offer a feature where a Buyer can "Make An Offer" on a horse as soon as it is listed in the online catalog. A Seller can accept an offer, negotiate with the Buyer or let the horse go to the auction bidding process. Four horses were sold before the bidding opened in January. This feature generated a good bit of activity on horses and eventual Buyers.

After you have entered your horse online or faxed your entry to us, send the original registration papers to us along with a signed transfer report. We need the original papers and transfer to assure Buyers that the paperwork is in order.

The online sale catalog information will be posted on the auction website about 48 hours after we receive an entry. Later entries will be added to the end of the appropriate session. We plan to group the horses into sessions by type of discipline. For example, a session for Western Pleasure and English show horses, another for Halter horses, another for Cutting, Reining, ranch and cattle events and one for trail riding, family horses and general use. Remember, early entries will have more time for Buyers to shop them.

The Seller will keep the horse free for 5 days following the close of the auction. PAS will notify the Seller when Buyer's payment has cleared so Seller can release the horse. Buyers are responsible for transportation arrangements and cost.

BUYING

Buyers: Bidder Registration Required
A bidder must go to professionalauction.com to register and be approved to receive a bidder number before they can bid. By registering to bid, they are agreeing to abide by the terms and conditions stated by Professional Auction Services, Inc. and edjeauctions.com. By placing a successful bid, the bidder is entering into a binding agreement between Professional Auction Services, Inc. and the seller. Once accepted, bids may not be retracted or cancelled.

Bidders may contact the Seller to discuss the horse, to arrange a visit and inspect or have a veterinarian examine the horse. The seller will provide information on the horse's disposition, training and health history and it will be available on the web catalog page.

It's up to you to put in the effort to prepare your horse and create the photos and videos that will make buyers click the bid button. We can help you be successful. Take advantage of the tools we provide and contact us if you have any questions.

Bidding:

Bidding on lots will close every 3 minutes. If late bids (last minute) are received on a horse, an additional 2 minutes will be added to the countdown timer on that lot. Only after a 2 minute period passes with no additional bidding will the bidding close. Bidders have more time to think and react than with a live auction.

Bidding Procedure: After the bid opening, a bidder may place individual bids that are $50 higher than the previous bid up to $2,000, after this level is reached bid amounts go to $100 as indicated by the auction system. Alternatively, a Bidder may place confidential maximum (proxy) bids where they declare the maximum dollar amount they want to bid, and the computer will bid on their behalf until they have successfully purchased the horse or the asking price exceeds the amount of their maximum bid. Maximum bids are strictly confidential and are not known by other buyers or the seller.

Buyers will be notified if they are the successful purchaser of a horse via email, immediately after the bidding closes, unless the horse is sold subject to seller confirmation.

Buyers are required to complete payment through Professional Auction Services, Inc. within 48 hours of the close of bidding on each horse they purchase or once the sale is confirmed for a horse subject to seller confirmation.

It is the responsibility of the buyer to arrange for transportation to get their new horse delivered. The seller may charge board for keeping the horse after 5 days from the date the auction closes.

This is an overview of the Online Auction procedure. Be sure to read the Conditions of Sale. Please ask for assistance if you need help with any aspect of the Online Auction.

Remember - Whether you are selling or buying

You will get out of it what you put into it!



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Professional Auction Services, Inc.
15 First Street, Berryville, VA 22611

Phone (540) 955-5040
Fax 877-202-2558 • 540-955-0881

1-800-240-7900
info@professionalauction.com


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