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How
the
Online Auction Works
2012 PAS ONLINE AUCTIONS
- Professional Auction Services, Inc.
How the Online Auction Works
Professional Auction Services, Inc. has teamed up with EDJE Auctions,
a leader in the field of online livestock auctions, to produce online
auctions. Our auctions will be operated with the latest in online
auction technology and support directed by one of the leading show
horse auction companies in the world.
Our staff will be available
to help sellers and buyers get the information needed to make the
transaction as easy and effective as possible.
Selling:
Just like our live auctions,
we do the marketing and promotion, handle the paperwork and handle
the transaction. The bidding is done completely online during a
specified time frame. Your horse(s) stay at home and are presented
to potential buyers on their online catalog page. We will guide
you in providing the information, photos and videos that will encourage
buyers to bid on your horse.
Professional Auction
Services, Inc. will promote the online auction through the same
proven marketing that has reached nearly 35,000 buyers from around
the world for 33 years. In addition to extensive Internet promotion
on major equine web sites, we will send emails to our exclusive
newsletter list and through email blasts to 150,000 active horse
people.
Sellers can enter online
using the convenient ONLINE ENTRY FORM that is available at professionalauction.com.
Entries can also be made by mail or fax with an entry form downloaded
from professionalauction.com or requested from our office. Sellers
can post 6 pictures and 2 videos for each horse. Take advantage
of articles that are available to help take better photos and videos.
We ask our sellers to
provide more information than you will find on any other Internet
horse marketing site. In addition to more initial information, Buyers
will have time to inspect horses, perform pre-purchase veterinary
exams and correspond with Sellers.
There are several options
for placing reserves or minimum bids on your horse. Detailed descriptions
are available in the entry instructions.
- Will sell to the highest bidder.
- Sell at or above a Minimum Starting Bid.
- Sell with an undisclosed Minimum Price.
- Sell Subject to Seller Confirmation.
PAS Online Auctions offer
a feature where a Buyer can "Make An Offer" on a horse
as soon as it is listed in the online catalog. A Seller can accept
an offer, negotiate with the Buyer or let the horse go to the auction
bidding process. Four horses were sold before the bidding opened
in January. This feature generated a good bit of activity on horses
and eventual Buyers.
After you have entered
your horse online or faxed your entry to us, send the original registration
papers to us along with a signed transfer report. We need the original
papers and transfer to assure Buyers that the paperwork is in order.
The online sale catalog
information will be posted on the auction website about 48 hours
after we receive an entry. Later entries will be added to the end
of the appropriate session. We plan to group the horses into sessions
by type of discipline. For example, a session for Western Pleasure
and English show horses, another for Halter horses, another for
Cutting, Reining, ranch and cattle events and one for trail riding,
family horses and general use. Remember, early entries will have
more time for Buyers to shop them.
The Seller will keep
the horse free for 5 days following the close of the auction. PAS
will notify the Seller when Buyer's payment has cleared so Seller
can release the horse. Buyers are responsible for transportation
arrangements and cost.
BUYING
Buyers: Bidder Registration
Required
A bidder must go to professionalauction.com to register and be approved
to receive a bidder number before they can bid. By registering to
bid, they are agreeing to abide by the terms and conditions stated
by Professional Auction Services, Inc. and edjeauctions.com. By
placing a successful bid, the bidder is entering into a binding
agreement between Professional Auction Services, Inc. and the seller.
Once accepted, bids may not be retracted or cancelled.
Bidders may contact the
Seller to discuss the horse, to arrange a visit and inspect or have
a veterinarian examine the horse. The seller will provide information
on the horse's disposition, training and health history and it will
be available on the web catalog page.
It's up to you to put
in the effort to prepare your horse and create the photos and videos
that will make buyers click the bid button. We can help you be successful.
Take advantage of the tools we provide and contact us if you have
any questions.
Bidding:
Bidding on lots will
close every 3 minutes. If late bids (last minute) are received on
a horse, an additional 2 minutes will be added to the countdown
timer on that lot. Only after a 2 minute period passes with no additional
bidding will the bidding close. Bidders have more time to think
and react than with a live auction.
Bidding Procedure: After
the bid opening, a bidder may place individual bids that are $50
higher than the previous bid up to $2,000, after this level is reached
bid amounts go to $100 as indicated by the auction system. Alternatively,
a Bidder may place confidential maximum (proxy) bids where they
declare the maximum dollar amount they want to bid, and the computer
will bid on their behalf until they have successfully purchased
the horse or the asking price exceeds the amount of their maximum
bid. Maximum bids are strictly confidential and are not known by
other buyers or the seller.
Buyers will be notified
if they are the successful purchaser of a horse via email, immediately
after the bidding closes, unless the horse is sold subject to seller
confirmation.
Buyers are required to
complete payment through Professional Auction Services, Inc. within
48 hours of the close of bidding on each horse they purchase or
once the sale is confirmed for a horse subject to seller confirmation.
It is the responsibility
of the buyer to arrange for transportation to get their new horse
delivered. The seller may charge board for keeping the horse after
5 days from the date the auction closes.
This is an overview of
the Online Auction procedure. Be sure to read the Conditions of
Sale. Please ask for assistance if you need help with any aspect
of the Online Auction.
Remember - Whether you
are selling or buying
You will get out of
it what you put into it!
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| Contact Us
Professional
Auction Services, Inc.
15 First Street, Berryville, VA 22611
Phone (540) 955-5040
Fax 877-202-2558 540-955-0881
1-800-240-7900
info@professionalauction.com

Copyright © 2012
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